The people behind iFactory
We are a father–son team building practical digital products for ambitious MSMEs—where business understanding, financial thinking and technology delivery have to work together.
Built from a close view of the daily pressures behind an MSME: earning customer trust, protecting time and keeping the business moving.
Why iFactory exists
iFactory exists because small and mid-sized businesses should not have to force themselves around generic software, clumsy processes or digital work that creates more effort than it removes.
We start with the business—its customers, bottlenecks and everyday decisions—then build the right product, system or experience around that reality.
Less chasing. More clarity. More room to grow.
The MSME operating reality
Customers, orders, teams and numbers rarely sit in one place. The useful opportunity is to connect the pressure points—not add another disconnected tool.
Founder-led, problem-led
iFactory combines a finance and product lens with hands-on business experience—then brings the right design, business and technology support around the challenge.
Rohan brings experience from finance and the family business, alongside a CFA qualification and ongoing legal studies. His perspective helps iFactory connect a digital idea to the commercial reality behind it.
Rajeev brings the operating perspective: the real-world process, the team that has to use it and the customer who should feel the difference. As CTO, he keeps iFactory grounded in practical, deliverable technology.
More than an app or website
When an MSME needs a digital solution, the challenge is rarely code alone. It may involve the product, the process, the customer journey, the numbers and the team behind it. We shape the right support around the real job to be done.
Define the pressure worth solving before a feature list takes over.
Turn the problem into a focused product people can understand and use.
Make the journey clear for customers, owners and teams—not just attractive on a screen.
Build a dependable foundation that can improve as the business learns and grows.
Stay close after launch, measure what matters and decide the useful next step.
Visual business paths
These are illustrative MSME situations, not claimed client projects. Each shows the type of operating gap a tailored product can address.
How we work
We keep the journey clear enough for an owner to follow and flexible enough for a business to learn as it goes.
Start with the repeated manual work, lost visibility, missed customer moment or blocked growth opportunity.
Prioritise the outcome, set the first version and avoid paying for complexity that does not yet create value.
Bring the product to life, make adoption easy and learn from the people who rely on it every day.
Improve the product as the business changes—because a useful platform should get stronger with use.
Video briefing room
Alongside iFactory’s own forthcoming explainers, we will share clearly credited external perspectives that help owners see the business case for better digital systems.
How this library works: the external videos are learning material from their original publishers. They are not iFactory projects or endorsements. iFactory’s own founder notes, product demonstrations and case explainers will be added alongside them.
Let’s start with the real issue